Don’t distract fans, engage themIs your sponsorship improving the fan experience of the event or distracting them from the very thing they love? Daschunds are cute, and...
Identifying your perfect sponsorship partnerHow to find new partners and the sponsorship evaluation tools you should use. Can I get a list of the 500 most valuable banking brands...
Avoiding cognitive bias in sponsorship measurement According to research, sponsorship awareness begins to plateau after the second year of a partnership. How can sponsors continue to drive...